Privacy Policy

Muse (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how your personal information, if any, is collected, used, and disclosed by Muse.

This Privacy Policy applies to our website, and its associated subdomains (collectively, our “Service”) alongside our application, Muse. By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Definitions and key terms

To help explain things as clearly as possible in this Privacy Policy, every time any of these terms are referenced, are strictly defined as:

• Cookie: a small piece of data stored on your device by your web browser when you visit a website. Cookies are used to support basic functionality, analytics, and user preferences.
• Company: when this policy mentions “Company,” “we,” “us,” or “our,” it refers to VISIONULAR PTE. LTD., 60 PAYA LEBAR ROAD #08-10PAYA LEBARSQUARE SINGAPORE 409051 that is responsible for your information under this Privacy Policy.
• Country: refers to the jurisdiction in which the Company is registered, which is Singapore.
• Device: any internet connected device such as a phone, tablet, computer or any other device that can be used to visit Muse and use the services.
• IP address: Every device connected to the Internet is assigned a number known as an Internet protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the Internet.
• Personal Data: any information that relates to an identified or identifiable natural person, either directly or indirectly.
• Service: refers to the website, application, and related services provided by Muse.
• Third-party service: refers to third-party companies that assist in operating and improving the Service, such as analytics, attribution, performance monitoring, cloud infrastructure, or AI processing providers. These providers process data solely on our behalf and in accordance with this Privacy Policy.
• Website: refers to Muse’s website, accessible at the applicable URL.
• User (“You”): refers to an individual who accesses or uses the Service.

Information automatically collected

We automatically collect certain technical and usage information when you visit, use, or interact with the Service. This information does not directly identify you but may include:

• Internet Protocol (IP) address
• Device type, device identifiers, and browser characteristics
• Operating system and application version
• Language preferences and general location (such as country or region)
• Usage and interaction data, such as pages or screens viewed, session duration, and basic interaction events

This information is collected to operate and maintain the security of the Service, perform analytics, understand usage patterns, diagnose technical issues, prevent fraud, and improve the overall user experience.

We may use cookies or similar technologies on our website to support basic functionality and analytics. For mobile applications, equivalent technologies such as SDK-based analytics may be used. These technologies do not provide us access to user-uploaded images and are not used for facial recognition, biometric identification, or identity verification.

Collection of Personal Data and Method

Muse may process certain personal data as necessary to operate and provide the Service, in accordance with this Privacy Policy. The categories of personal data we may process include:

• Account and contact information, such as your name and email address, if you choose to provide them (for example, when contacting us for support);
• User-uploaded content, such as images or photos submitted by you for the purpose of generating AI-based results. These images may contain human faces, but Muse does not perform facial recognition, biometric identification, or extract facial templates or identifiers;
• Device and technical information, such as Internet Protocol (IP) address, device type, operating system, application version, and language settings;
• Mobile identifiers, such as Identifier for Vendors (IDFV), which are used for internal analytics and service functionality.

If applicable and subject to your consent, we may also process the Identifier for Advertisers (IDFA) in accordance with applicable laws and platform requirements. Where required, IDFA is collected only after obtaining your permission through the applicable system prompt.

Data Categories and Data Types

Muse processes limited categories of personal data necessary to provide and operate the Service. These data categories include:

• Identity and Contact Information: Information such as your name and email address, if you voluntarily provide it (for example, when contacting us for support).
• User-Uploaded Content: Images or photos that you choose to upload to the Service for the purpose of generating AI-based results. Such images may contain human faces. Muse does not perform facial recognition, biometric identification, or extract facial templates or facial feature data from these images.
• Device and Technical Information: Information related to the device and application you use to access the Service, including IP address, device type and name, operating system, application version, language settings, and general usage information.
• Transaction Information: In-app purchase and subscription information processed through the applicable app store. Muse does not receive or store full payment card details.
• Mobile Identifiers: Identifier for Vendors (IDFV), used for internal analytics and service functionality. Identifier for Advertisers (IDFA), if applicable, is processed only with your explicit permission and in accordance with applicable platform requirements.
• Data Collection Methods: We collect the above information directly from you, from your device, or automatically through your use of the Service. Certain information may also be provided by app distribution platforms (such as Apple App Store or Google Play) in connection with purchases or subscriptions, in accordance with their policies.
• Log Data: When you use the Service, we may collect log data generated by your device or application, which may include IP address, device identifiers, operating system version, app configuration, timestamps, and diagnostic information. This data is used to maintain security, troubleshoot issues, and improve the Service.

How We Use Your Information

We use your information to operate, maintain, and provide the Service, as well as for administrative and support-related purposes, as described below.

Provide Our Services

We use your information to fulfill our contract with you and to provide the Service, including to:

• Generate AI-based visual content and image effects based on the images and inputs you choose to upload;
• Create and manage your account and preferences;
• Provide access to features and functionalities of the Service;
• Respond to customer support or technical inquiries;
• Communicate with you regarding your account, service-related updates, and policy changes; and
• Facilitate purchases and subscriptions processed through applicable app store platforms.

Administrative and Operational Purposes

We use your information for legitimate administrative and operational purposes necessary to operate, secure, and improve the Service, including to:

• Maintain the security and integrity of our systems and prevent fraud or abuse;
• Detect, investigate, and respond to security incidents or malicious activity;
• Measure usage, performance, and engagement with the Service;
• Improve, maintain, and enhance existing features and functionality;
• Develop and test new features or services;
• Ensure internal quality control, system reliability, and safety;
• Debug and resolve technical issues;
• Conduct internal audits related to service performance and compliance;
• Enforce our Terms of Service and applicable policies; and
• Comply with applicable legal and regulatory obligations.

Other Purposes

We may use your information for other purposes that you expressly request or initiate through your use of the Service, or that are otherwise permitted by applicable law.

• Sharing Features: The Service may allow you to share generated results or app-related links through system-provided sharing features. Any sharing is initiated solely by you. Muse does not access your contacts, does not collect information about the recipients of shared content, and does not control how such content is further used once shared.

General Principles of Personal Data Processing

Muse processes personal data in accordance with applicable data protection laws and generally accepted data protection principles. In particular, personal data are processed:

• lawfully, fairly, and in a transparent manner;
• for specified, explicit, and legitimate purposes;
• limited to what is necessary in relation to those purposes (data minimization);
• accurate and, where necessary, kept up to date; and
• retained only for as long as necessary to fulfill the purposes for which the data are processed or as required by applicable law.

Purposes and Legal Basis for Processing Personal Data

Muse processes personal data through automated or non-automated means for the purposes described in this Privacy Policy, where one or more of the following legal bases apply, in accordance with applicable law:

• the processing is necessary for the performance of a contract to which you are a party or to take steps at your request prior to entering into a contract;
• the processing is necessary to comply with legal obligations;
• the processing is necessary for Muse’s legitimate interests, provided that such interests do not override your fundamental rights and freedoms; or
• where required by law, your consent.

Purposes of Processing Personal Data

Muse processes personal data only to the extent necessary to operate, provide, and improve the Service, and for the purposes described below:

• To provide and operate the Service, including generating AI-based visual content based on user inputs and managing core application functionality;
• To create, manage, and maintain user accounts, preferences, and subscriptions;
• To process purchases and auto-renewable subscriptions through applicable app store platforms;
• To provide customer support and respond to user inquiries or requests;
• To communicate with users regarding service-related matters, such as updates, security notices, and policy changes;
• To analyze usage of the Service and improve functionality, performance, and user experience, including through aggregated and non-identifying analytics;
• To deliver and measure advertising campaigns, where applicable, in accordance with user permissions and platform requirements;
• To maintain the security, integrity, and availability of the Service, including fraud prevention, abuse detection, and system monitoring; and
• To comply with applicable legal and regulatory obligations.

Muse does not process personal data for purposes that are incompatible with those described in this Privacy Policy.

Legal Basis for Processing Personal Data

Muse processes personal data only where one or more of the following legal bases apply, in accordance with applicable data protection laws:

• Performance of a Contract: Processing is necessary for the performance of a contract with you, or in order to take steps at your request prior to entering into a contract, including providing the Service and enabling core functionality.
• Legal Obligations: Processing is necessary to comply with applicable legal or regulatory obligations.
• Legitimate Interests: Processing is necessary for Muse’s legitimate interests, such as maintaining the security and integrity of the Service, preventing fraud or abuse, improving service performance, and ensuring operational reliability, provided that such interests do not override your fundamental rights and freedoms.
• Consent: Where required by law, Muse processes personal data based on your consent. You may withdraw your consent at any time, without affecting the lawfulness of processing carried out prior to such withdrawal.

Additional Purposes

In addition to the purposes described above, Muse may process personal data where necessary to support the operation of the Service and to fulfill its contractual and legal obligations, including to:

• Create and manage user accounts and access to the Service;
• Enable and administer subscriptions and in-app purchases, including auto-renewable subscriptions, through applicable app store platforms;
• Provide access to content, features, and premium services;
• Maintain information security, system integrity, and service continuity;
• Respond to user inquiries, requests, and complaints;
• Communicate with users regarding service-related matters, updates, or support;
• Perform internal operational activities necessary to run the Service; and
• Comply with applicable laws, regulations, and lawful requests from competent authorities.

Muse does not process personal data for purposes materially different from those described in this Privacy Policy.

Third Party Websites and Applications

The Service may contain links to third-party websites or applications that are not operated or controlled by Visionular. This Privacy Policy does not apply to such third-party services. We encourage you to review the privacy policies and terms of use of any third-party websites or services you choose to access. Visionular is not responsible for the content, privacy practices, or data handling of third-party websites or applications.

Fair and Lawful Processing

We collect and process personal data by lawful and fair means, with your knowledge and, where required, your consent. We inform you of the purposes for which personal data is collected and how it will be used. You may choose not to provide certain information; however, doing so may limit your ability to use certain features of the Service.

Push Notifications

Visionular may send you push notifications or in-app notifications through its mobile applications to provide information related to the Service, such as feature updates, service-related announcements, account-related notices, or important operational messages. You may manage your notification preferences or disable push notifications at any time through your device or application settings.

Data Retention

Visionular retains personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. When personal data is no longer required, it is deleted, anonymized, or otherwise securely disposed of in accordance with applicable legal requirements.

Technical and Administrative Measures

Visionular implements appropriate technical and organizational measures to protect personal data against unauthorized or unlawful processing, accidental loss, destruction, alteration, or disclosure, in accordance with applicable data protection laws.

These measures are designed to ensure the confidentiality, integrity, and availability of personal data and may include, where appropriate:

• Access controls and authorization mechanisms to ensure that personal data is accessible only to authorized personnel and service providers on a need-to-know basis;
• Internal confidentiality obligations applicable to employees and contractors who have access to personal data;
• Network, system, and application security measures to protect against unauthorized access, malware, and other security threats;
• Encryption and secure communication protocols where appropriate to protect data during transmission and storage;
• Monitoring, logging, and incident detection mechanisms to identify and respond to security events;
• Backup and recovery measures to help ensure data availability and resilience;
• Internal policies, procedures, and regular training aimed at maintaining awareness of data protection and information security responsibilities.

Visionular regularly reviews and updates its technical and organizational measures to reflect technological developments, operational requirements, and applicable legal obligations.

Data Breach Notification

In the event of a personal data breach that poses a risk to users’ rights or freedoms, Visionular will take appropriate measures in accordance with applicable law, which may include notifying affected users and relevant data protection authorities, as required.

Transferring Personal Data to Third Parties

Visionular may share personal data with third-party service providers that assist in operating, analyzing, promoting, and improving the Service. These third parties process personal data on Visionular’s behalf and in accordance with applicable data protection laws and contractual obligations.

Such third-party service providers may include:

• Cloud infrastructure, hosting, and storage providers;
• Analytics and measurement service providers (such as Microsoft, Firebase, or Adjust) used to understand usage patterns, measure performance, and improve the Service;
• Advertising and marketing service providers (such as Meta/Facebook SDK) used to deliver, attribute, and measure advertising campaigns in accordance with applicable laws and platform policies;
• AI technology and processing service providers used to support AI-based features and content generation.

When using advertising and marketing service providers, Visionular may share limited device-level or event-based information (such as advertising identifiers, device information, or app interaction events) for advertising delivery and measurement purposes. Visionular does not share users’ names, email addresses, phone numbers, or other direct contact information with advertising partners unless explicitly provided by the user and permitted by applicable law.

Where required by law or platform policies, such data is shared only after obtaining the user’s permission (for example, through system-level consent mechanisms such as App Tracking Transparency).

Some third-party service providers may be located outside of your country of residence. In such cases, Visionular implements appropriate safeguards to ensure that personal data is protected in accordance with applicable data protection laws.

Visionular does not sell personal data and does not share personal data with third parties for profiling purposes beyond the advertising and measurement activities described above.

Personal data may also be disclosed where required by law, regulation, or in response to lawful requests from competent public authorities.

Sale of Business

In the event of a merger, acquisition, reorganization, sale of assets, or similar corporate transaction involving Visionular or its affiliates, personal data may be transferred as part of that transaction. In such cases, personal data will remain subject to protections consistent with this Privacy Policy, unless and until it is replaced by an updated policy.

Affiliates

Visionular may share personal data with its corporate affiliates where necessary to operate the Service, comply with legal obligations, or carry out the purposes described in this Privacy Policy. Any such affiliates will process personal data in accordance with this Privacy Policy and applicable data protection laws.

Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of Singapore, without regard to its conflict of laws principles. This governing law provision does not affect any rights you may have under applicable mandatory local data protection or consumer protection laws.

Acceptance of This Privacy Policy

By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Service.

Your continued use of the Service following the posting of changes to this Privacy Policy will be deemed acceptance of those changes, to the extent permitted by applicable law.

Payment Details

Payments for the Service are processed by third-party payment processors or app store platforms. Visionular does not directly store or process full credit card or payment card information. Any payment-related information we receive is handled in accordance with applicable security standards and solely for the purpose of completing transactions and managing subscriptions.

Kids' Privacy

The Service is not directed to individuals under the age of 16, and Visionular does not knowingly collect personal data from children under 16. If you are a parent or guardian and believe that your child has provided personal data to us without your consent, please contact us. If we become aware that personal data from a child under 16 has been collected without appropriate consent, we will take reasonable steps to delete such information.

Changes To Our Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. Where required by law, we will notify you of material changes through the Service or by other appropriate means before such changes take effect. Your continued use of the Service after the effective date of an updated Privacy Policy constitutes your acknowledgment of the updated policy, to the extent permitted by applicable law.

Individual Data Subject Rights

Depending on your location and applicable data protection laws, you may have certain rights regarding your personal data. These rights may include, subject to applicable law:

• The right to access the personal data we hold about you;
• The right to request correction or updating of inaccurate or incomplete personal data;
• The right to request deletion of your personal data, subject to legal and contractual limitations;
• The right to restrict or object to certain processing activities, where applicable;
• The right to receive a copy of your personal data in a structured, commonly used, and machine-readable format, where applicable;
• The right to withdraw consent, where processing is based on consent.

To exercise any of these rights, please contact us using the contact details provided in this Privacy Policy. We may need to verify your identity before responding to your request. We will respond to your request within the timeframe required by applicable law.

California Residents

If you are a resident of California, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the right to know, access, delete, or correct certain personal information, and the right to non-discrimination for exercising your privacy rights.

Visionular does not sell personal information. Where applicable, you may exercise your rights by contacting us as described in this Privacy Policy.

For more information about these rights, please contact us.

Via Email: support_muse@visionular.com

Updated at 08/02/2026